Haye - Ruiz won't run

David Haye said creating rivalries is crucial to the future popularity of boxing ahead of his first title defence against John Ruiz.

WBA heavyweight champion Haye took time out from preparing to face mandatory challenger Ruiz to visit Kauto Star and Denman ahead of their Cheltenham Gold Cup showdown next month.

And the Briton, who will face Ruiz at the MEN Arena in Manchester on April 3, is adamant big-name clashes are crucial to any sport.

"Without rivalries nobody is interested," said Haye.

"Lennox Lewis fought Evander Holyfield twice, Evander Holyfield fought Riddick Bowe three times.

"Even in horse racing you need these battles."
Attack

Haye believes he is more than capable of halting the attacking style of his own rival Ruiz when he faces the American in April.

"He comes towards me, he never runs from people," said Haye.

"He comes out there and tries to press the action and press the fight and it will give me plenty of openings to counter him.

"I'm going to be dishing him out Haye all night long, he's going to be eating it all day."

Despite his confidence, Haye admits he is feeling the strain of his demanding training regime.

"It's this time when you feel your body aching. I woke up and my back was killing me," he added.

"But it's not long, the fight is just around the corner."