Russian car manufacturer Lada are set to take on a sponsorship role with Formula One outfit Renault this season.
Lada has had little sporting reputation in the past, but the manufacturer has gone some way to change that in recent years by competing in the World Touring Car Championship.
The marque is part-owned by Renault, while Russian Vitaly Petrov will make his F1 debut for the outfit this season alongside Robert Kubica of Poland.
Russian Prime Minister Vladimir Putin has announced Lada branding will feature on the Renault cars this year, with expansion of the sponsorship role a future possibility.
Cooperation
"Mr Petrov is here, and I wish him success. I am sure he will set a fine example of what cooperation between Renault and Russian car manufacturers can achieve," said Putin.
"As far as I know, the Lada logo will be on the race car and the uniforms of the driver and pit crew. This is appropriate, seeing as we intend to launch a new series of cars together with Renault's direct participation under the traditional Lada brand."
"We will take the first steps in sponsoring the project, and it's possible that we will increase our sponsorship role in the future."
Renault president Carlos Ghosn added: "Lada, together with Renault and Nissan, has wonderful prospects. Lada is our main brand in Russia. It is the most popular brand and we will continue to improve it with the support of Nissan and Renault.
"These three brands account for 35% of the global auto market. In Russia, Lada accounts for one-third of the market. We hope that by promoting Lada with the support of Nissan and Renault, we will be able to increase this share."
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